Home' The Canberra Times : Chronicle 11.10 Contents THE CHRONICLE, Tuesday, October 11 2011 - 12
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Lindbeck's Butchery assistant manager Tom Freeman is concerned about the impact of the major supermarkets'
meat price wars on his business.
Picture: Elesa Lee
Butchers caught in price war
LOCAL butchers are concerned about
the impact the Woolworths and Coles
meat price wars will have on their
Queanbeyan's oldest butcher,
Lindbeck's Butchery, has felt the
pinch of the mark downs.
Assistant manager Tom Freeman
said he had noticed a difference in
customer spendage, and the amount of
customers through the door at the start
of the week was down.
He said it was still busy at the
weekend, but he was concerned about
the future if the major supermarkets
kept the cost of their meats down.
Woolworths slashed the prices of a
range of meat products by 20 per cent
last year, before it reduced the cost of
lamb leg roasts by almost $5 last
Coles announced in September it
was cutting the costs of its popular
meat cuts by up to 28 per cent to
compete with its rival.
Mince, sausages, lamb and pork
chops have all been marked down, as
well as rump steak and corned beef.
Mr Freeman said the major super-
markets, including Aldi and Costco,
had captivated the curiosity and in-
terest of customers with mark downs
and new products. ''Costco has made
an impact on what people are seeing,''
That includes wagyu beef steaks,
which is what the butcher is now
selling to keep up with the compe-
''Once the curiosity is over, we're
still here,'' Mr Freeman said.
''We're not new to the game.
''We will not go down.''
Mr Freeman said although the prime
focus of the business was selling
quality meat, the same marked down
cuts were available that the supermar-
''We can offer different products to
bring the price down,'' he said.
Mr Freeman believes the butcher's
loyal customer base will not falter and
the service and quality of products they
offer is what sets them apart.
''People are coming back for
exquisite cuts,'' he said. ''We don't
deal with anything unusable -- it's still
quality only. People who come here
have everything done in front of them
-- we can season and stuff it right in
front of their eyes.
''That will keep us going.''
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